Strategies to Improve Employer Branding and Reputation Course
This course equips HR professionals and business leaders with practical strategies to enhance employer branding, attract top talent, improve retention, and measure impact through actionable plans and data-driven insights.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This short course teaches you how to develop a genuine employer value proposition, enhance attraction through better job adverts, career pages, and social media posts, and improve staff experience with recognition, career progression, and better communication. You'll learn to identify branding weaknesses, utilise review platforms and data analysis, monitor essential metrics, and formulate a 90/180/365-day action strategy that elevates your reputation and recruitment results.
Elevify advantages
Develop skills
- Diagnose employer brand gaps: transform scattered data into clear priorities quickly.
- Design honest EVPs: create tech-oriented messages that draw the right talent.
- Boost talent attraction: optimise job adverts, careers pages, and social content.
- Strengthen retention: establish recognition, growth paths, and manager communication.
- Track brand impact: employ eNPS, Glassdoor, and recruitment funnel metrics in straightforward dashboards.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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