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Web Analytics for Retail and E-commerce Course

Web Analytics for Retail and E-commerce Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Gain key web analytics expertise for retail and e-commerce, emphasising global traffic patterns, conversion rates, and revenue outcomes. Track multi-channel campaigns, integrate logistics data, evaluate shipping and customs effects, study checkout processes, and create effective dashboards with vital KPIs. Conclude with a hands-on optimisation guide ready for instant use to enhance performance in diverse markets.

Elevify advantages

Develop skills

  • Cross-border traffic analysis: interpret sessions, users, and country-specific KPIs.
  • Conversion and revenue metrics: calculate rates, average order value, and net revenue per market.
  • Logistics-linked analytics: connect shipping, duties, and customs data to sales performance.
  • Checkout and payment insights: monitor funnels, drop-offs, and abandonment rates by country.
  • Optimisation strategies: develop tests, KPIs, and reports for international trade teams.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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