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Web Analytics for Retail and E-commerce Course

Web Analytics for Retail and E-commerce Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Gain key web analytics expertise for retail and e-commerce, emphasising global traffic patterns, conversion rates, and revenue outcomes. Track multi-channel campaigns, integrate logistics data, evaluate shipping and customs effects, study checkout processes, and create effective dashboards with vital KPIs. Conclude with a hands-on optimisation guide ready for instant use to enhance performance in diverse markets.

Elevify advantages

Develop skills

  • Cross-border traffic analysis: interpret sessions, users, and country-specific KPIs.
  • Conversion and revenue metrics: calculate rates, average order value, and net revenue per market.
  • Logistics-linked analytics: connect shipping, duties, and customs data to sales performance.
  • Checkout and payment insights: monitor funnels, drop-offs, and abandonment rates by country.
  • Optimisation strategies: develop tests, KPIs, and reports for international trade teams.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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