Business Internationalization Strategy Course
Gain mastery in expanding foreign trade through a full business internationalisation strategy: pick markets, adjust your marketing mix, choose partners, handle logistics, manage risks, and monitor KPIs to boost your brand profitably worldwide. This course equips you with actionable steps for sustainable global growth and cross-border success.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Business Internationalisation Strategy Course offers a straightforward, step-by-step guide to picking markets, identifying target customers, and positioning your brand successfully. You will discover how to modify product, price, distribution, and promotion strategies, select optimal entry methods and partners, oversee logistics and paperwork, and handle risks using practical KPIs, financial instruments, and compliance approaches ready for instant use.
Elevify advantages
Develop skills
- Market selection: select high-potential countries using quick, practical research methods.
- Entry mode strategy: choose and negotiate suitable partners and channels overseas.
- Export operations: organise logistics, Incoterms, and paperwork for seamless deliveries.
- Risk control: reduce FX, regulatory, and operational risks in foreign markets.
- Go-to-market mix: tailor product, price, place, and promotion for individual countries.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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