Advertising Media Planning & Buying Course
4.8/5
Master advertising media planning and buying for finance. Learn channel strategy, budget modelling, benchmarks, and negotiation tactics to cut CPA, boost ROAS, and scale high-quality funded accounts across search, social, programmatic, and niche publishers. This course provides practical tools to optimise campaigns and achieve strong returns.

4.8 in the evaluation
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Advertising Media Planning & Buying Course offers a clear framework to set objectives, define KPIs, and profile high-value audiences. Discover how to select optimal channels, allocate budgets effectively, and create realistic forecasts using CPM, CPC, and CPA benchmarks. Gain expertise in negotiating with platforms and publishers, securing performance via smart contracts, and optimising campaigns through data-driven measurement and scaling strategies.
Elevify advantages
Develop skills
- Media strategy design: map finance funnels to channels, KPIs, and budgets fast.
- Budget modelling: forecast CPM, CPC, CPA to installs and funded accounts.
- Cross-channel optimisation: shift spend, test fast, and scale winning finance ads.
- Publisher negotiation: secure finance inventory, added value, and safe CPAs.
- Market benchmarking: pull country CPM/CPC data and set realistic ROI targets.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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