Game Theory for Business Course
Gain mastery in game theory applications for business and economics. Develop skills to model pricing, marketing, and product strategies, anticipate competitor actions, and create payoff matrices that transform market data into profitable, clear-cut decisions tailored for SaaS and emerging markets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with practical game theory tools to analyse SaaS competition across markets, model pricing strategies, marketing tactics, and feature launches, while forecasting competitor reactions using structured payoff frameworks. You will construct normal-form and sequential games in spreadsheets, perform sensitivity analyses, and convert insights into actionable strategic plans, monitoring frameworks, and risk-managed decisions for everyday business challenges.
Elevify advantages
Develop skills
- Game modelling: construct payoff matrices and decision trees for actual SaaS markets.
- Competitive strategy: forecast opponent actions and select profit-maximising moves swiftly.
- Pricing analytics: simulate price adjustments, CAC, LTV, churn, and margin effects in SaaS.
- Market research: leverage efficient data sources to compare pricing, features, and ROI benchmarks.
- Scenario planning: conduct sensitivity analyses and refine strategies using real-time KPIs.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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