Consumer Behavior in Economics Course
Gain expertise in consumer behaviour within economics, emphasising sustainable goods. Develop skills to group customers by behaviour, assess price sensitivity, create A/B experiments, and transform behavioural data into effective, profit-focused marketing and product strategies that drive business growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Consumer Behaviour in Economics Course equips you with practical tools to grasp why buyers opt for standard, luxury, or eco-refill cleaning items, and strategies to shape those decisions. Master analysing price responsiveness, crafting behaviour-driven segments, conducting A/B trials, monitoring vital metrics such as loyalty and lifetime value, and converting insights into precise, data-backed marketing moves that boost results swiftly.
Elevify advantages
Develop skills
- Build behaviour-based customer segments for eco cleaning product markets.
- Design rapid surveys, polls, and social listening to reveal purchase drivers.
- Apply behavioural economics to pricing, promotion, and positioning of green products.
- Plan A/B and multivariate tests to refine messaging, pricing, and bundles.
- Interpret elasticity, retention, and CLV metrics to gauge marketing effectiveness.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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