SaaS Metrics Course
This course equips you with practical tools to measure and improve SaaS performance through key metrics, cohort analysis, and strategic applications for growth and retention.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This SaaS Metrics Course provides a straightforward, hands-on toolkit to measure, model, and enhance subscription performance. You'll learn essential metrics such as MRR, churn, CAC, LTV, ARPA, NRR, and GRR, create reliable cohort tables, perform precise calculations, and understand benchmarks. Then, apply the insights to targeted strategies for pricing, customer acquisition, onboarding, upselling, and retention, while delivering clear recommendations to management.
Elevify advantages
Develop skills
- Master core SaaS metrics: calculate LTV, MRR, churn, CAC, and NRR confidently.
- Build accurate SaaS cohort tables: model revenue patterns and test monthly projections.
- Optimise key performance areas: reduce CAC, boost retention, ARPA, and NRR effectively.
- Evaluate benchmarks: compare B2B SaaS metrics and adapt for go-to-market and pricing strategies.
- Convert data insights into actions: develop concise, executive-level reports and metric-driven plans.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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