Project Analyst Course
This course provides practical skills in web analytics, from data cleaning to advanced analysis and reporting, enabling you to drive data-informed marketing decisions.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Project Analyst Course equips you with hands-on skills to clean and validate web analytics data, perform descriptive and segmented analyses, and spot trends and seasonal patterns. You'll learn to gauge marketing ROI, ROAS, and marginal returns, create basic causal impact assessments, and transform metrics into straightforward, prioritised recommendations backed by succinct reports, visuals, and scenario-driven budget models.
Elevify advantages
Develop skills
- Marketing ROI analysis: calculate, understand, and fine-tune multi-channel spending.
- Exploratory analytics: outline, divide, and illustrate key business measures.
- Data preparation: tidy, match, and check web analytics datasets swiftly.
- Causal impact estimation: conduct simple before-after and regression-based uplift analyses.
- Executive reporting: convert data into clear, prioritised recommendations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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