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Market Research Data Processing & Analysis Course

Market Research Data Processing & Analysis Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Acquire core skills in market research data processing and analysis through this concise, hands-on course. You will learn to clean disordered survey data, construct dependable variables, perform descriptive statistics, model factors driving satisfaction, and segment NPS categories. Additionally, delve into text analysis for open-ended responses, produce compelling visual summaries, and convert insights into succinct, actionable recommendations with professional reporting outputs.

Elevify advantages

Develop skills

  • Master NPS segmentation to classify, profile, and compare customer groups swiftly.
  • Clean survey data efficiently by handling missing values, outliers, and messy categories.
  • Conduct practical driver analysis to identify key satisfaction factors with solid statistics.
  • Perform lean text analytics to pull out themes, sentiment, and quotes from open comments.
  • Create insight-to-action reports that deliver sharp, metric-driven recommendations.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
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