Market Research Data Processing & Analysis Course
Gain expertise in processing market research data from raw CSVs to actionable BI insights. Master cleaning and modelling NPS data, segmenting customers, analysing open comments, and transforming satisfaction drivers into effective dashboards, customer personas, and practical recommendations. This course equips you with hands-on skills for real-world market research analysis.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Acquire core skills in market research data processing and analysis through this concise, hands-on course. You will learn to clean disordered survey data, construct dependable variables, perform descriptive statistics, model factors driving satisfaction, and segment NPS categories. Additionally, delve into text analysis for open-ended responses, produce compelling visual summaries, and convert insights into succinct, actionable recommendations with professional reporting outputs.
Elevify advantages
Develop skills
- Master NPS segmentation to classify, profile, and compare customer groups swiftly.
- Clean survey data efficiently by handling missing values, outliers, and messy categories.
- Conduct practical driver analysis to identify key satisfaction factors with solid statistics.
- Perform lean text analytics to pull out themes, sentiment, and quotes from open comments.
- Create insight-to-action reports that deliver sharp, metric-driven recommendations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

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