Data Analytics for Business Course
This course empowers product managers with essential data analytics skills to drive informed decision-making, optimize user experiences, and align product strategies with business goals through hands-on techniques in metrics, experimentation, and insight generation.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Data Analytics for Product Managers Course equips you with practical skills to set clear objectives, choose key performance indicators, and link them to business results. You'll learn to plan experiments, track events, examine user flows, analyse retention patterns, and transform findings into targeted strategies and reports. Gain assurance in data-driven choices that enhance user onboarding, involvement, and sustained expansion.
Elevify advantages
Develop skills
- Product metrics design: convert business objectives into straightforward, measurable KPIs swiftly.
- Experiment setup: create efficient A/B tests with reliable metrics and safeguards.
- Event analytics: track product events for precise, privacy-compliant insights.
- Funnel optimisation: chart user paths, identify drop-offs, and suggest rapid improvements.
- Insight storytelling: develop concise dashboards and executive summaries focused on actions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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