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Business General Course

Business General Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The General Business Course provides practical tools to assess your situation, set clear goals, and create a targeted growth plan. You'll learn about market research, customer segmentation, and value proposition development, then construct a lean business model, monitor unit economics, and enhance profitability. It also includes operations, order fulfilment, marketing effectiveness, team responsibilities, and straightforward financial planning that you can implement right away.

Elevify advantages

Develop skills

  • Strategic analysis: use SWOT, PESTEL, and OKRs to develop a 12-month plan.
  • Market insight: estimate market sizes, segment customers, and analyse competitors quickly.
  • E-commerce operations: optimise inventory, fulfilment, and quality controls.
  • Performance marketing: design rapid campaigns, monitor CAC, ROAS, and conversions.
  • Financial planning: create lean budgets, trial pricing, and boost profitability.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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