Marketing Performance & Control Course
This course equips you to excel in marketing performance tracking and control. Learn to monitor ROI and ROAS, construct effective dashboards, establish benchmarks, refine budgets, and transform channel data into actionable insights and polished executive reports that confidently drive revenue growth and informed strategies.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain expertise in key performance metrics, create practical datasets, and confidently compute ROI, ROAS, CPA, and break-even analysis. Master channel benchmarking, dashboard creation, and succinct executive reporting to guide budget decisions and optimisation. Develop skills to present outcomes, design experiments, and boost performance quarterly.
Elevify advantages
Develop skills
- Build effective ROI dashboards from raw data for executive clarity.
- Compute CPA, ROAS, and ROI to assess channel viability swiftly.
- Optimise budget allocation with testing frameworks and safeguards.
- Leverage benchmarks and funnels to compare channels and targets.
- Present performance insights via concise CEO-ready reports with actions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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