Customer Loyalty & Retention Course
Gain expertise in fostering customer loyalty and retention within the beauty sector. Develop high-return loyalty initiatives, tailor offers using data, outline the full 0-180 day engagement journey, conduct A/B testing on campaigns, and monitor essential performance metrics to elevate repeat sales, customer lifetime value, and enduring brand success.
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you to convert initial beauty shoppers into loyal repeat customers via targeted personalisation, attractive loyalty perks, and discount-free motivators. Master the 0-180 day customer path, manage email, SMS, and website campaigns, create cost-effective loyalty schemes, evaluate vital retention indicators, and roll out a 90-day strategy to increase repeat buys and customer lifetime value.
Elevify advantages
Develop skills
- Design effective loyalty programs with tiers, rewards, and rules to increase repeat purchases.
- Personalise customer offers by leveraging purchase history for product recommendations and sampling.
- Map out retention journeys covering 0-180 day touchpoints to encourage ongoing buys.
- Conduct retention analytics tracking customer cohorts, lifetime value, churn rates, and promotion results.
- Execute rapid A/B tests on email subjects, rewards, and timing for immediate performance gains.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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