Trade Show Management Course
This course equips participants with comprehensive skills to plan, execute, and evaluate trade shows effectively, turning events into measurable revenue drivers through strategic goal-setting, engaging booth management, lead generation, and post-event follow-up.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Trade Show Management Course teaches you how to select suitable events, establish clear objectives, and create practical budgets using market-informed estimates. You will learn about pre-show marketing, booth setup, engaging visitors, and capturing leads that link straight to sales. Additionally, you will gain expertise in post-show follow-ups, reporting, and lead nurturing processes to ensure each event is trackable, repeatable, and a solid investment.
Elevify advantages
Develop skills
- Trade show strategy: set precise SMART goals and match shows to your ideal customer profile.
- Booth design: arrange layouts, manage visitor flow, and create experiences that quickly draw in buyers.
- Lead capture: conduct efficient, integrated badge scanning and qualification ready for CRM systems.
- Pre-show promotion: develop cost-effective multi-channel campaigns that fill your schedule with meetings.
- Post-show follow-up: monitor key performance indicators and implement focused nurturing sequences that turn leads into sales opportunities.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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