Territorial Marketing Training
Gain expertise in territorial marketing to draw tourists and investors. Master audience segmentation, value propositions, channel strategies, KPI tracking, and stakeholder management to create data-led campaigns boosting visits, investments, jobs, and lasting regional growth. The training equips you with practical tools for real impact in competitive areas.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches how to create strong place offers for visitors and investors, profile key audiences, and develop value propositions that showcase assets, incentives, and experiences. You will learn to choose channels, plan campaigns and familiarisation trips, work with stakeholders, handle risks, and monitor KPIs using dashboards, timelines, and reports.
Elevify advantages
Develop skills
- Design territorial KPIs: create clear tourism and investor metrics quickly.
- Analyse competitive regions: compare counties and identify growth opportunities.
- Profile audiences: segment tourists and investors using data-driven personas.
- Develop territory value propositions: create targeted messages for visitors and investors.
- Plan actionable campaigns: outline channels, budgets, and stakeholder responsibilities.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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