Strategic Marketing and Communications Course
Gain expertise in strategic marketing and communications tailored for contemporary brands. Master customer segmentation, value propositions, cohesive messaging, integrated channel strategies, and performance KPIs to create impactful campaigns that boost awareness, engagement, and quantifiable growth in competitive markets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with essential skills for strategic marketing and communications, focusing on customer segmentation, value propositions, and buyer personas for sustainable products. You'll develop unified brand positioning, message playbooks, and integrated plans for paid, PR, CRM, and social channels, while learning to define KPIs, dashboards, and governance structures for aligned, measurable campaigns.
Elevify advantages
Develop skills
- Integrated channel planning: develop coordinated paid, CRM, PR, and social strategies.
- Customer segmentation: craft detailed buyer personas and compelling value propositions.
- Unified brand messaging: establish consistent positioning and message frameworks.
- Marketing analytics: select effective KPIs, build dashboards, and measure multi-channel results.
- Governance and workflows: define roles, processes, and playbooks for seamless execution.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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