Services Marketing Course
This course equips you with essential services marketing strategies tailored for digital counselling. Learn to clearly define your service offerings, establish trust with clients, mitigate perceived risks, implement smart pricing models, select optimal promotion channels, leverage social proof, and deploy proven frameworks for customer retention, referrals, and performance tracking to achieve sustainable growth in your practice.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to define and package digital counselling services, target key customer groups, create strong value propositions that foster trust and minimise risks. Master pricing strategies, sign-up processes, service delivery designs, channel selection for promotion, social proof techniques, plus retention, referral systems and measurement tools for lasting business growth.
Elevify advantages
Develop skills
- Service positioning: clearly define digital counselling packages that drive conversions.
- Targeted value propositions: develop messages tailored to specific groups that address stigma.
- Trust-building promotion: create guarantees, social proof, and compliant marketing content.
- Retention strategies: quickly set up onboarding, re-engagement, and referral processes.
- Pricing and access: design tiers, trials, and channels to cut friction and lower churn.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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