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Promotional Campaigns Course

Promotional Campaigns Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course provides a straightforward guide to planning and executing effective beverage promotions for urban youth on limited funds. You'll master defining precise brand positioning, creating data-driven customer profiles, selecting optimal channels, and crafting compelling creative concepts. Develop practical expertise in A/B testing, key performance indicators, attribution methods, hero content creation, and ongoing optimisation for a streamlined six-week rollout.

Elevify advantages

Develop skills

  • Craft detailed audience personas using data for urban youth targeting.
  • Develop clear, standout brand positioning to rise above the competition.
  • Generate and rapidly test bold creative ideas and slogans.
  • Design cost-effective channel strategies with media and activations.
  • Monitor KPIs, run A/B tests, and optimise campaigns on shoestring budgets.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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