Promotional Campaigns Course
Dive into the art of promotional campaigns tailored for urban youth beverage brands. Gain essential skills in audience profiling, sharp brand positioning, innovative creative ideas, smart channel selection, standout content production, and real-time campaign tweaks to deliver powerful results even with tight budgets. Perfect for marketers aiming to boost impact without overspending over a focused six-week period.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course provides a straightforward guide to planning and executing effective beverage promotions for urban youth on limited funds. You'll master defining precise brand positioning, creating data-driven customer profiles, selecting optimal channels, and crafting compelling creative concepts. Develop practical expertise in A/B testing, key performance indicators, attribution methods, hero content creation, and ongoing optimisation for a streamlined six-week rollout.
Elevify advantages
Develop skills
- Craft detailed audience personas using data for urban youth targeting.
- Develop clear, standout brand positioning to rise above the competition.
- Generate and rapidly test bold creative ideas and slogans.
- Design cost-effective channel strategies with media and activations.
- Monitor KPIs, run A/B tests, and optimise campaigns on shoestring budgets.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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