Nudging in Marketing Course
Gain expertise in marketing nudges to promote healthier grocery options and boost sales conversions. Delve into behavioural economics principles, digital choice design, and A/B testing methods to create ethical, powerful nudges suited to actual shopping patterns in Indonesia and similar markets. Master techniques that blend persuasion with respect for shopper autonomy, ensuring sustainable impact on choices and business outcomes.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Learn to craft ethical nudges that steer shoppers to healthier grocery picks in Indonesia. This focused course explores core behavioural biases, online choice setups, and hands-on strategies for search, product views, cart, and checkout stages. Gain skills in conducting solid A/B tests, measuring results with straightforward metrics, and rolling out effective nudges that honour user trust and local rules.
Elevify advantages
Develop skills
- Design effective nudges: Create practical, results-driven nudges for online shopping platforms.
- Leverage choice biases: Employ defaults, framing effects, and standout cues to encourage healthy selections.
- Refine online choice layouts: Develop compelling visuals, tags, and packages that drive purchases.
- Conduct quick A/B trials: Launch, assess, and expand top-performing nudges using reliable metrics.
- Practice ethical nudging: Harmonise influence with openness, reliability, and shopper independence.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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