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Media Planning Course

Media Planning Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Media Planning Course provides a practical, comprehensive guide to planning, purchasing, monitoring, and refining digital marketing campaigns targeted at 20–35 year old shoppers in the US. You will explore funnel strategies, channel functions, audience profiles, budgeting approaches, pacing techniques, scheduling, and platform-tailored methods for Meta, TikTok, YouTube, search, display, influencers, and programmatic advertising, along with analytics, attribution, regulatory compliance, brand protection, and post-campaign ROAS evaluation.

Elevify advantages

Develop skills

  • Audience insights: profile 20–35 US shoppers and segment by behaviour and values.
  • Channel strategy: map funnel roles for TikTok, Meta, search, video, and influencers.
  • Media budgeting: set goals, allocate spend, and build 3-month flighting plans quickly.
  • Measurement setup: design GA4, pixels, UTMs, and dashboards for clear reporting.
  • Optimisation & risk: refine bids, creatives, and protect against fraud and brand safety.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Prison System Intelligence Advisor, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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