from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Media Planning Course provides a practical, comprehensive guide to planning, purchasing, monitoring, and refining digital marketing campaigns targeted at 20–35 year old shoppers in the US. You will explore funnel strategies, channel functions, audience profiles, budgeting approaches, pacing techniques, scheduling, and platform-tailored methods for Meta, TikTok, YouTube, search, display, influencers, and programmatic advertising, along with analytics, attribution, regulatory compliance, brand protection, and post-campaign ROAS evaluation.
Elevify advantages
Develop skills
- Audience insights: profile 20–35 US shoppers and segment by behaviour and values.
- Channel strategy: map funnel roles for TikTok, Meta, search, video, and influencers.
- Media budgeting: set goals, allocate spend, and build 3-month flighting plans quickly.
- Measurement setup: design GA4, pixels, UTMs, and dashboards for clear reporting.
- Optimisation & risk: refine bids, creatives, and protect against fraud and brand safety.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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