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Marketing Performance & Control Course

Marketing Performance & Control Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Gain expertise in key performance metrics, create practical datasets, and confidently compute ROI, ROAS, CPA, and break-even analysis. Master channel benchmarking, dashboard creation, and succinct executive reporting to guide budget decisions and optimisation. Develop skills to present outcomes, design experiments, and boost performance quarterly.

Elevify advantages

Develop skills

  • Build effective ROI dashboards from raw data for executive clarity.
  • Compute CPA, ROAS, and ROI to assess channel viability swiftly.
  • Optimise budget allocation with testing frameworks and safeguards.
  • Leverage benchmarks and funnels to compare channels and targets.
  • Present performance insights via concise CEO-ready reports with actions.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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