Marketing & Market Research Course
This course equips you with expertise across the marketing process, from conducting market research and segmenting customers to analysing rivals and planning actions. Develop data-backed strategies, enhance product positioning, and transform flat sales into tangible growth suited for any market.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to define market scope, analyse competitors, profile buyers, and identify sales slowdown causes for green cleaning goods in Latin America. Utilise data from reports, social media, and shops to create solid strategies, refine positioning, and develop a 3-month plan featuring KPIs, trials, and reports for stakeholders.
Elevify advantages
Develop skills
- Market research skills: conduct quick, data-led studies for emerging markets.
- Competitor analysis: unravel pricing strategies, distribution channels, and brand communications.
- Customer profiling: create precise buyer personas and purchase habit insights.
- Sales stagnation diagnosis: identify core issues using efficient data methods.
- Market entry planning: design 90-day plans with KPIs, experiments, and iterative learning.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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