from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Marketing Automation Course teaches you how to select and justify the appropriate platform, craft effective email and workflow sequences, develop practical lead scoring, and maintain clean, synchronised CRM data. You will learn to define buyer personas for B2B SaaS, capture and tag contacts precisely, and monitor key funnel metrics to launch, evaluate, and continually enhance automated campaigns that generate predictable sales pipelines.
Elevify advantages
Develop skills
- Build clean CRM synchronisations: real-time, batch, deduplication rules and data hygiene.
- Design high-converting lead flows: forms, fields, UTM tracking and lifecycle stages.
- Create powerful automation workflows for trials, nurturing, routing and win-back.
- Implement B2B SaaS lead scoring models that convert engagement into qualified MQLs.
- Track and optimise funnel metrics with dashboards, A/B tests and deliverability checks.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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