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Market Research Project Planning Course

Market Research Project Planning Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course provides a practical framework to define business problems, set measurable objectives, and build testable hypotheses. You will learn to design mixed-methods studies, recruit suitable participants, craft reliable questions, analyse data with confidence, and benchmark against competitors for evidence-based initiatives with lower risk and better outcomes.

Elevify advantages

Develop skills

  • Market research scoping: turn business problems into sharp, testable goals.
  • Mixed-methods design: plan fast qualitative and quantitative research workflows.
  • Audience targeting: define segments, quotas, and ethical recruitment tactics.
  • Pricing and demand sizing: benchmark competitors and model viable price points.
  • Decision-ready insights: build timelines, budgets, and go/no-go criteria.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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