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Market Mix Modelling Online Course

Market Mix Modelling Online Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The Market Mix Modelling Online Course provides a practical, fast-paced route to construct, validate, and optimise MMM suited to US consumer electronics. Discover how to convert business objectives into quantifiable targets, establish relevant KPIs, gather and purify data, choose sturdy model frameworks, perform causal verifications, and transform outcomes into straightforward budget suggestions, what-if analyses, and ongoing performance enhancements.

Elevify advantages

Develop skills

  • Define MMM business goals: convert marketing queries into precise model KPIs.
  • Build clean MMM datasets: synchronise sales, media, pricing, and external factors swiftly.
  • Design robust MMM models: manage adstock, saturation, and cross-channel influences.
  • Validate MMM impact: conduct holdouts, causal verifications, and ROI-focused diagnostics.
  • Optimise media budgets: execute what-if scenarios and redistribute expenditure for better ROI.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
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