from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Luxury Marketing Course provides a practical guide to building and expanding a premium brand in Harare and Dubai. Discover wealthy customer segmentation, subtle positioning, pricing and scarcity strategies, superior client experiences, and focused channels like exclusive gatherings, influencers, and personal service outreach, along with key performance indicators, monitoring tools, and minimal-data testing approaches to maintain exclusivity while achieving successful product introductions.
Elevify advantages
Develop skills
- Luxury market mapping: assess scale, segment and place brands in Harare and Dubai.
- Affluent segmentation: identify high-value luxury customer profiles that lead to sales.
- High-touch CX design: create elite experiences across online, store and personal service.
- Pricing and scarcity: develop waiting lists, levels and value narratives without price cuts.
- Luxury launch analytics: monitor KPIs, evaluate channels and refine limited budgets.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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