Integrated Marketing Communications Course
Gain expertise in integrated marketing communications tailored for sustainable fashion. Create detailed buyer personas, define strong brand positioning, design 3-month campaign plans, unify channels seamlessly, and leverage templates, KPIs, and governance tools to achieve consistent, impactful marketing outcomes that deliver real results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with a straightforward, hands-on framework to create unified marketing campaigns for sustainable fashion brands. You'll learn to establish brand positioning, develop key message pillars, and tailor content for paid ads, owned channels, retail, PR, and social media. Apply ready-to-use templates, governance structures, and 12-week planning tools to coordinate teams, monitor key performance indicators, steer clear of greenwashing pitfalls, and produce reliable, trackable results efficiently.
Elevify advantages
Develop skills
- Develop 3-month IMC plans with 12-week calendars, channel mixes, and campaign cadences.
- Master brand positioning by crafting clear promises, message pillars, and tone of voice.
- Build audience segments through personas, customer journeys, and priority targets.
- Align paid, owned, PR, retail, and social channels with a unified core story.
- Implement governance frameworks, workflows, asset rules, and KPIs for reliable execution.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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