Innovation Marketing Course
Gain expertise in marketing innovative AI products: dissect competitors, develop precise positioning, pick top channels, and monitor essential KPIs. Create launch plans that boost trial registrations, user retention, and tangible revenue gains for your team, ensuring sustainable growth in competitive markets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with hands-on strategies to plan and roll out AI-driven products effectively. You'll master audience segmentation, competitor scouting, compelling value proposition creation, and optimal channel selection. Establish precise KPIs, conduct efficient experiments, refine campaigns using actual data, and develop reusable workflows for pre- and post-launch phases to accelerate profitable expansion.
Elevify advantages
Develop skills
- Master competitor analysis: quickly chart features, pricing, and market positioning.
- Excel in KPI and funnel tracking: monitor CAC, ROAS, and activation for optimal growth.
- Craft powerful positioning: build clear value propositions and messaging frameworks.
- Design go-to-market playbooks: plan efficient pre- and post-launch strategies.
- Target segments smartly: focus on SMB profiles, channels, and key challenges.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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