Innovation Marketing Course
Gain expertise in marketing innovative AI products: dissect competitors, develop precise positioning, pick top channels, and monitor essential KPIs. Create launch plans that boost trial registrations, user retention, and tangible revenue gains for your team, ensuring sustainable growth in competitive markets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with hands-on strategies to plan and roll out AI-driven products effectively. You'll master audience segmentation, competitor scouting, compelling value proposition creation, and optimal channel selection. Establish precise KPIs, conduct efficient experiments, refine campaigns using actual data, and develop reusable workflows for pre- and post-launch phases to accelerate profitable expansion.
Elevify advantages
Develop skills
- Master competitor analysis: quickly chart features, pricing, and market positioning.
- Excel in KPI and funnel tracking: monitor CAC, ROAS, and activation for optimal growth.
- Craft powerful positioning: build clear value propositions and messaging frameworks.
- Design go-to-market playbooks: plan efficient pre- and post-launch strategies.
- Target segments smartly: focus on SMB profiles, channels, and key challenges.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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