Head of Marketing Course
Gain mastery as Head of Marketing through practical sessions on branding, performance marketing, SEO, CRM, and analytics. Develop data-backed strategies, guide teams with assurance, and propel tangible growth in today's dynamic marketing setups. Ideal for ambitious leaders eyeing top roles in e-commerce and beyond.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Head of Marketing Course delivers a practical guide to spearhead expansion for a US home decor online store. Master market analysis, positioning, customer segmentation, and craft potent brand, influencer, PR, SEO, content, social media, email, and loyalty plans. Link them to precise metrics, savvy budgets, and a ready-to-launch 90-day action plan.
Elevify advantages
Develop skills
- Strategic positioning: develop precise value propositions and buyer personas for home decor brands.
- Performance media oversight: expand paid search and social ads whilst safeguarding customer acquisition costs.
- Organic growth strategies: implement rapid SEO, content, and social media approaches for online retail.
- CRM and retention expertise: create effective customer lifecycle, loyalty programmes, and email campaigns.
- Executive analytics: construct KPI dashboards, allocate budgets, and outline 90-day operational plans.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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