from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Executive Marketing Course provides a straightforward, hands-on approach to establishing growth targets, defining key performance indicators, and creating dashboards suitable for executives, all while enhancing lead quality and optimising the sales funnel. You will learn to evaluate B2B SaaS markets, sharpen your positioning, develop solid roadmaps, conduct trials, and expand channels, enabling you to generate reliable revenue and present outcomes with assurance to management.
Elevify advantages
Develop skills
- Data-driven KPIs: Convert revenue targets into straightforward, executive-appropriate marketing measures.
- Growth roadmaps: Develop 6–24 month trial plans, budgets, and staffing in just days.
- SMB buyer insight: Outline personas, customer journeys, and decision routes for B2B SaaS.
- Channel strategy: Choose and expand SEO, paid advertising, account-based marketing, and partnerships for quick results.
- Positioning mastery: Create and evaluate precise SaaS value propositions that secure SMB clients.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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