Electoral Marketing Course
This course equips you with skills in electoral marketing through data-driven voter analysis, targeted messaging, and structured 8-week media plans. You will learn to craft ethical campaigns that leverage local demographics, field operations, and digital tactics to achieve tangible election outcomes in mid-sized cities, using practical tools and templates for swift execution.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Discover how to examine local demographics, voter records, crime stats, and economic factors, transforming them into straightforward, truthful messages for school teacher or principal candidates. Master voter segmentation, 8-week integrated media and fieldwork planning, ethical outreach compliant with regulations, and deployment of pre-built tools, templates, and dashboards for rapid, evidence-based campaigns in medium-sized urban areas.
Elevify advantages
Develop skills
- Conduct local voter research using census and turnout data to create detailed city profiles.
- Segment voters effectively for ethical and high-impact targeting in local campaigns.
- Develop compelling and honest messages tailored for various communication channels.
- Design efficient 8-week campaign plans integrating media and field strategies with clear KPIs.
- Utilise professional tools like templates, CRMs, and dashboards for real-time campaign optimisation.
Suggested summary
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