from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The In-Store Product Promotion Course teaches you how to increase product trials and sales in supermarkets using practical, repeatable strategies. You will learn the basics of shopper behaviour, store layout and merchandising principles, positioning private labels, and designing effective displays. Develop test-ready pilots, train shop teams, manage budgets, and measure outcomes with clear KPIs, POS data, and test versus control evaluation methods.
Elevify advantages
Develop skills
- In-store shopper psychology: apply quick, practical insights to encourage buying.
- Retail merchandising: create high-impact layouts, end-caps, and cross-merch displays.
- In-store promo tactics: develop low-budget, high-ROI sampling and display programmes.
- Private label activation: increase trials with clever claims, packs, and shelf narratives.
- Promo measurement: monitor uplift, trial conversion, and test versus control results swiftly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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