from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Marketing Products Course provides a quick, hands-on approach to launching and expanding a small-business loyalty product. You'll learn to assess and rank customer segments, develop straightforward value propositions, create budget-friendly campaigns tailored to specific channels, conduct basic A/B tests, and execute a targeted 4-week launch featuring metrics, strategies to reduce risks, and follow-up actions that convert initial success into consistent outcomes.
Elevify advantages
Develop skills
- Expertise in selecting segments: quickly evaluate markets and choose lucrative niches.
- Designing value propositions: convert product features into compelling, effective benefits.
- Skills in channel strategy: select affordable channels and develop campaigns that can be tested.
- Proficiency in launch planning: manage a 4-week trial with efficient monitoring and key performance indicators.
- Knowledge of risk mitigation: identify marketing risks promptly and implement effective solutions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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