from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Predictive Analytics for Marketing Course gives you practical skills to turn data into higher-performing campaigns fast. Learn to define clear business objectives, prepare and explore customer data, build and evaluate predictive models, and translate scores into smarter targeting, testing, and budget decisions. Work with real datasets, monitor performance, and create repeatable, ROI-focused optimization workflows.
Elevify advantages
Develop skills
- Campaign objective design: turn marketing goals into sharp predictive targets.
- Customer data prep: clean, enrich, and engineer RFM and behavioural features fast.
- Predictive model selection: pick, tune, and evaluate models for marketing uplift.
- Targeting and budget optimisation: segment, prioritise, and allocate spend by score.
- Experimentation and monitoring: run A/B tests and track drift, ROI, and lift.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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