Small Business Marketing Plan Course
This course equips small business owners with essential skills to develop and execute an effective marketing plan for a local coffee shop, focusing on research, customer targeting, campaign management, and budget optimization using practical tools and templates.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Small Business Marketing Plan Course teaches you how to create a practical, data-driven plan for a local coffee shop in your neighbourhood. You'll learn to research local demand, profile nearby competitors, define clear customer segments, and develop strong positioning. Utilise simple tools to plan campaigns, track ROI, manage a $1,500 monthly budget, and implement a focused 3-month action plan with ready-to-use templates and straightforward reporting.
Elevify advantages
Develop skills
- Local channel playbooks: deploy email, SMS, Google, and social media quickly.
- Local market research: map demand, competitors, and neighbourhood data.
- Customer positioning: craft sharp value propositions and coffee shop personas.
- Campaign execution: design, schedule, and run repeatable local promotions independently.
- Budget and metrics: plan $1.5K spend and track ROI with simple KPIs.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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