Strategic Marketing Planning Course
This course equips you with practical skills to develop a strategic marketing plan for eco-friendly home cleaning products, focusing on customer segmentation, market analysis, positioning, campaign planning, and performance tracking to drive sustainable growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Strategic Marketing Planning Course provides a practical, step-by-step approach to segmenting customers, creating accurate buyer personas, and analysing behaviour for those purchasing eco-friendly home cleaning products. You'll learn to gauge market opportunities, evaluate competitors, develop strong positioning and value propositions, outline a targeted six-month campaign, establish clear goals, define key performance indicators, and formulate a streamlined, testing-focused channel strategy that achieves tangible growth.
Elevify advantages
Develop skills
- Data-driven segmentation: create personas, customer journeys, and priorities based on lifetime value.
- Market sizing expertise: quickly estimate total addressable market, serviceable addressable market, and serviceable obtainable market using publicly available data.
- Positioning that drives conversions: develop value propositions for eco-friendly products and messaging supported by evidence.
- Lean channel strategy: design high-return tests for email, paid advertising, content, and influencer partnerships.
- Performance monitoring: establish SMART key performance indicators and dashboards to maximise every dollar spent.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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