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Marketing Planning Course

Marketing Planning Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This practical course provides a complete, step-by-step plan to grow an eco-friendly home cleaning brand in the U.S. You will learn to segment audiences, build personas, map purchase journeys, and define clear positioning and messaging. Additionally, you will analyse competitors, select appropriate channels, plan a six-month roadmap, allocate budgets, set up analytics, and optimise campaigns for sustainable, profitable growth.

Elevify advantages

Develop skills

  • Customer insights and segmentation: map journeys, personas, and LTV in days, not months.
  • Brand positioning and messaging: craft clear eco value propositions without greenwashing.
  • Market and competitor analysis: decode trends, claims, and rivals to spot quick wins.
  • Channel and campaign strategy: design six-month roadmaps, content plans, and tests.
  • Budget and performance optimisation: set KPIs, track GA4, and scale what converts.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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