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Commercial Planning Course

Commercial Planning Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The Commercial Planning Course equips you with practical tools to grasp channels, segment consumers, and gauge the salty snacks market using public data. You'll learn to craft effective positioning, pricing, SKU and promo strategies, distribute trade investments, plan a promo calendar, predict monthly sales, and establish KPIs to deliver a solid, trustworthy commercial plan that fosters lasting growth.

Elevify advantages

Develop skills

  • Market & competitor insight: swiftly gauge markets and outline key snack competitors.
  • Pricing & positioning strategy: establish flexible prices and strong brand positions quickly.
  • Channel & promo planning: develop ROI-focused calendars for trade and e-commerce.
  • Sales forecasting basics: produce monthly volume and value plans with various scenarios.
  • KPI tracking for snacks: create simple dashboards to oversee sales, promotions and brand strength.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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