from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Commercial Planning Course equips you with practical tools to grasp channels, segment consumers, and gauge the salty snacks market using public data. You'll learn to craft effective positioning, pricing, SKU and promo strategies, distribute trade investments, plan a promo calendar, predict monthly sales, and establish KPIs to deliver a solid, trustworthy commercial plan that fosters lasting growth.
Elevify advantages
Develop skills
- Market & competitor insight: swiftly gauge markets and outline key snack competitors.
- Pricing & positioning strategy: establish flexible prices and strong brand positions quickly.
- Channel & promo planning: develop ROI-focused calendars for trade and e-commerce.
- Sales forecasting basics: produce monthly volume and value plans with various scenarios.
- KPI tracking for snacks: create simple dashboards to oversee sales, promotions and brand strength.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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