from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Automotive Marketing Course provides practical, step-by-step guidance to generate more leads and sales for car dealerships in major Zimbabwean cities. Learn to assess dealership objectives, divide local customer groups, and develop strategies for digital platforms with defined budgets and timelines. Create campaigns based on available stock, monitor performance from advertisements to sales, refine through systematic testing, and implement oversight for precise, regulation-compliant reports that demonstrate tangible business results.
Elevify advantages
Develop skills
- Build profitable auto advertising funnels: search, social, video, and remarketing.
- Distribute $30K media budgets across channels, dealerships, seasons, and postal areas.
- Divide dealership customers and stock to quickly target serious car buyers.
- Monitor ad-to-sale performance using UTMs, CRM information, ROAS, and cost-per-sale.
- Refine campaigns with A/B tests, dynamic stock ads, and straightforward KPI displays.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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