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Branding Strategies for Brand Repositioning Course

Branding Strategies for Brand Repositioning Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This short, practical course shows you how to reposition a beverage brand from discount to modern wellness with confidence. You will learn to analyse category dynamics, define sharp positioning, build a clear messaging framework, and create effective visual and verbal identities. Finally, you will plan phased launches, protect pricing, track KPIs, and manage risk for a successful, sustainable refresh.

Elevify advantages

Develop skills

  • Brand positioning strategy: reposition legacy brands into modern wellness spaces.
  • Consumer insight research: segment, map occasions, and decode beverage motivations.
  • Visual and verbal identity: refresh logos, packs, and tone for premium perception.
  • Messaging framework design: build benefit hierarchies and proof points that convert.
  • Launch and pricing playbooks: plan phased rollouts, KPIs, and premium-safe promos.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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