from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Internal Marketing Course teaches you how to build a solid internal brand, align the workplace culture, and develop clear, consistent messages across all teams. You'll learn to identify different stakeholders, create tailored communications, organise launches, and handle changes using reliable methods. Use data, input from others, and tracking tools to assess results, improve initiatives, and create a workable 90-day rollout plan that fosters ongoing involvement.
Elevify advantages
Develop skills
- Build internal brand strategies that align culture, EVP, and external promise.
- Map internal audiences and craft targeted messages for each stakeholder group.
- Design change communications using Kotter, ADKAR, and storytelling tactics.
- Run internal research, track engagement KPIs, and report impact to leadership.
- Plan 90-day internal campaigns with channels, governance, and feedback loops.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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