from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The CRM Analytics Course equips you with hands-on skills to tidy up CRM CSVs, create solid customer groups, and work out key measures like CLV, churn, and engagement. You'll cover EDA, RFM, predictive scoring, and clustering, then apply those insights to focused lifecycle email strategies. Plus, you'll build straightforward dashboards, testing setups, and records to ensure every campaign can be tracked, improved, and expanded easily.
Elevify advantages
Develop skills
- Clean CRM data: sort out mistakes, remove duplicate customers, and get CSVs ready for quick checks.
- Build CRM KPIs: figure out CLV, ARPC, engagement, churn, and campaign impact.
- Segment audiences: use RFM, value, behaviour, and channel preferences for spot-on targeting.
- Design data-driven campaigns: run A/B tests, reactivation sequences, and special VIP paths.
- Create clear CRM reports: make dashboards, test results, and summaries fit for executives.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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