from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Brand Equity Building Course provides a clear, practical guide to develop a premium eco-friendly cleaning brand over three years. Discover how to establish precise positioning, define achievable goals for awareness, preference, and NPS, create an effective investment strategy, and integrate campaigns, content, retail, CRM, and influencers using solid research, diagnostics, and testing methods for sustainable and profitable brand expansion.
Elevify advantages
Develop skills
- Brand strategy design: develop premium eco-friendly positioning that captures market share.
- 3-year brand roadmap: construct practical plans, budgets, and channel distributions swiftly.
- Brand measurement: establish KPIs, conduct tests, and convert data into straightforward growth actions.
- Stakeholder buy-in: prepare ROI arguments and presentations that obtain executive brand funding.
- CRM and loyalty: create retention, referral, and NPS initiatives that increase customer lifetime value.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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