from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This B2B Account-based Marketing Course provides a straightforward, hands-on approach to securing and expanding key business accounts. You'll discover how to pinpoint an exact Ideal Customer Profile and decision-making group, leverage intent data for choosing and prioritising accounts, develop focused strategies and customised communications, coordinate campaigns across multiple channels using suitable tools, and monitor pipeline results with dashboards, key performance indicators, and practical optimisation methods you can implement right away.
Elevify advantages
Develop skills
- Design ABM plays: create focused executive, technical, and nurturing sequences.
- Select target accounts: apply firmographic, technographic, and intent data effectively.
- Define ICP and buyers: outline corporate roles, challenges, and technology indicators.
- Orchestrate ABM campaigns: synchronise tools, schedules, and sales teamwork.
- Measure ABM impact: monitor account involvement, pipeline effects, and return on investment.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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