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B2B Account-Based Marketing Course

B2B Account-Based Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This B2B Account-based Marketing Course provides a straightforward, hands-on approach to securing and expanding key business accounts. You'll discover how to pinpoint an exact Ideal Customer Profile and decision-making group, leverage intent data for choosing and prioritising accounts, develop focused strategies and customised communications, coordinate campaigns across multiple channels using suitable tools, and monitor pipeline results with dashboards, key performance indicators, and practical optimisation methods you can implement right away.

Elevify advantages

Develop skills

  • Design ABM plays: create focused executive, technical, and nurturing sequences.
  • Select target accounts: apply firmographic, technographic, and intent data effectively.
  • Define ICP and buyers: outline corporate roles, challenges, and technology indicators.
  • Orchestrate ABM campaigns: synchronise tools, schedules, and sales teamwork.
  • Measure ABM impact: monitor account involvement, pipeline effects, and return on investment.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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