Chief Marketing Officer Course
The Chief Marketing Officer Course equips aspiring CMOs with essential skills to lead B2B SaaS growth, covering performance evaluation, data-driven strategies, brand development, go-to-market execution, and team management for sustainable business expansion.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Chief Marketing Officer Course provides a practical guide to leading B2B SaaS growth confidently. You'll learn to evaluate business performance, interpret market and customer insights, develop a focused brand strategy, and create effective go-to-market plans. Gain expertise in analytics, testing, budgeting, and team organisation to boost sales pipelines, enhance ARR, and guide executive choices with evidence-based approaches.
Elevify advantages
Develop skills
- B2B SaaS assessment: swiftly evaluate markets, sales funnels, customer retention, and growth drivers.
- CMO-level data analysis: create SaaS monitoring tools, set key performance indicators, and lead trials.
- Brand positioning: develop straightforward stories for mid-market audiences that appeal to non-expert buyers.
- Go-to-market planning: outline distribution channels, ideal customer profiles, and demand tactics for rapid ARR expansion.
- Marketing team structure: organise groups, allocate funds, and set rewards for efficient, scalable operations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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