Web strategy training
Dive into web strategy tailored for B2B SaaS companies. Learn to thoroughly audit your website, establish 3-year KPIs, evaluate competitors, and develop a comprehensive roadmap covering SEO, CRO, content creation, and lead generation. Align marketing, sales, and product teams to achieve consistent, predictable growth in your sales pipeline through practical, actionable steps.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with skills to craft a solid 3-year web strategy roadmap, transforming your site into a steady growth driver. You'll master setting achievable KPIs, auditing your online presence, analysing competitors, and focusing on key actions in SEO, content, UX, CRO, and automation. Discover ready-to-use frameworks, governance structures, and tracking methods that work even on tight budgets.
Elevify advantages
Develop skills
- Develop web strategy roadmaps: create a phased 3-year B2B SaaS growth plan swiftly.
- Optimise conversions: review user flows, eliminate barriers, and enhance lead quality rapidly.
- Design KPIs and dashboards: establish key metrics and implement regular reporting cycles.
- Build SEO and content foundations: organise site structure, topic clusters for sustainable traffic growth.
- Foster cross-team alignment: unite marketing, sales, and product efforts towards shared web objectives.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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