web analyst training
Gain mastery in web analytics tailored for digital marketing success. Delve into attribution methods, ROAS metrics, LTV calculations, dashboard building, testing strategies, and CRO techniques to monitor complete user journeys, seal funnel gaps, and convert insights into boosted revenue and efficient advertising budgets. Perfect for optimising performance across platforms.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with hands-on skills to link website traffic, user actions, and sales revenue for better data-informed choices. You'll cover basics of online store analytics, setup for tracking and linking sources, figuring ROAS and CPA, customer lifetime value and group studies, planning tests, and checking user paths, plus tested ways to raise conversion rates, average order value, and ongoing results on major marketing channels.
Elevify advantages
Develop skills
- Revenue attribution with multi-channel focus: tie ad spends across platforms straight to revenue gains.
- Experiment planning skills: create quick A/B tests and interpret outcomes reliably.
- CRO and user experience tweaks: repair drop-offs in funnels, increase conversions, and raise average order values.
- Paid ads review: check search, social media, and email campaigns to lower CPA while expanding ROAS.
- User path analysis: chart behaviours, spot obstacles, and target fast improvements.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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