Strategic Digital Marketing Course
This course equips you with strategic skills to target eco-conscious US shoppers through data-driven digital marketing, from research and planning to execution and scaling campaigns over 90 days.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Strategic Digital Marketing Course provides a focused, practical approach to researching eco-conscious shoppers in the US, setting clear objectives and KPIs, and transforming insights into effective channel strategies. You'll learn to develop targeted content, email and ad briefs, implement precise tracking, evaluate tests, and adhere to a 3-month rollout plan, ensuring every campaign is trackable, refined, and poised for efficient expansion.
Elevify advantages
Develop skills
- Data-driven tracking setup: configure GA4, pixels, and key conversions quickly.
- KPI and dashboard design: convert business objectives into clear, actionable metrics.
- Creative and content briefs: create high-impact ads, emails, and SEO content.
- Channel playbooks: implement SEO, paid search, paid social, and email that drive conversions.
- 90-day growth plan: allocate budget, launch, test, and scale eco-friendly campaigns.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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