Social Media Optimization Course
This course equips you with practical skills to optimize social media profiles for search visibility and performance, focusing on key platforms and analytics integration.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Social Media Optimisation Course teaches you how to transform Instagram, TikTok, LinkedIn, and Facebook profiles into high-performing, search-optimised assets. Learn keyword research for eco-friendly skincare, write concise bios, select consistent handles, and develop a unified brand system. Set up tracking using UTM parameters, GA4, and dashboards, then apply a straightforward execution workflow, testing plan, and governance checklist for quick, measurable outcomes.
Elevify advantages
Develop skills
- Social profile SEO: optimise Instagram, TikTok, LinkedIn, and Facebook swiftly.
- Keyword targeting: align high-intent terms with bios, handles, and ALT text.
- Link tracking mastery: construct UTM-based link-in-bio and profile link configurations.
- Analytics for SMO: set up GA4, dashboards, and conversion-oriented KPIs.
- Optimisation workflow: conduct A/B tests, audits, and governance for brand-safe SMO.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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