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Social Media Optimization Course

Social Media Optimization Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Social Media Optimisation Course teaches you how to transform Instagram, TikTok, LinkedIn, and Facebook profiles into high-performing, search-optimised assets. Learn keyword research for eco-friendly skincare, write concise bios, select consistent handles, and develop a unified brand system. Set up tracking using UTM parameters, GA4, and dashboards, then apply a straightforward execution workflow, testing plan, and governance checklist for quick, measurable outcomes.

Elevify advantages

Develop skills

  • Social profile SEO: optimise Instagram, TikTok, LinkedIn, and Facebook swiftly.
  • Keyword targeting: align high-intent terms with bios, handles, and ALT text.
  • Link tracking mastery: construct UTM-based link-in-bio and profile link configurations.
  • Analytics for SMO: set up GA4, dashboards, and conversion-oriented KPIs.
  • Optimisation workflow: conduct A/B tests, audits, and governance for brand-safe SMO.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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