Social Media Analytics Course
This course equips learners with practical skills in social media analytics, focusing on performance measurement, data analysis, and strategic improvements for marketing campaigns.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Social Media Analytics Course teaches you how to assess influencers, user-generated content, and ad creatives, establish content categories, and match messaging to an eco-friendly home goods brand. Gain knowledge of essential KPIs, practical benchmarks, data integrity checks, and attribution fundamentals, then convert insights into straightforward dashboards, brief executive summaries, and targeted 4–6 week improvement strategies that boost results swiftly.
Elevify advantages
Develop skills
- KPI expertise: compute and compare key social media performance indicators.
- Data-informed analysis: identify conversion bottlenecks, underperforming channels, and paid media waste quickly.
- Hands-on data preparation: extract, tidy, and replicate platform analytics for evaluation.
- Swift experiment design: create 4–6 week A/B tests that enhance return on investment rapidly.
- Leadership communication: produce straightforward KPI visuals and succinct insight overviews.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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